Digital Presence Audit — TheAgentWhoAnswers.com
TheAgentWhoAnswers.com
Free Audit Tool
Digital Presence Self-Assessment

Is Your Online Footprint
Working For You or Against You?

Score yourself across the 6 places buyers look before they ever call you. Takes 3 minutes. Gives you a roadmap.

0 of 6 areas scored
1
Google Business Profile
The most underused free tool in real estate
— / 5
▼
"When someone types 'real estate agent [city]' into Google, the top results are GBPs — not websites, not Zillow. Agents with optimized profiles appear. Agents without them are invisible."
Your Google Business Profile Score —
0 = Not claimed or completely empty  ·  5 = Fully optimized: photos, 20+ reviews, regular posts, Q&A populated
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5
⚡ Quick Win Respond to every review — include natural location keywords. Google indexes your responses, not just the review text. It's free SEO hiding in plain sight.
2
Zillow / Realtor.com Agent Profile
The second thing buyers see when they search your name
— / 5
▼
"Even if you don't love these platforms, buyers use them. A profile with no photo, no reviews, and no listings says: 'I might be new, might be inactive, might not care.'"
Your Zillow / Realtor.com Score —
0 = No profile or claimed but empty  ·  5 = Professional photo, complete bio, multiple recent reviews, active listings showing
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5
⚡ Quick Win Upload a professional headshot and text 5 past clients asking for a Zillow review today. A profile with even 3–5 reviews looks dramatically more credible than zero.
3
Your Website
Lead capture machine or digital business card?
— / 5
▼
"Most agent websites don't capture leads. They exist because someone told you to have one. A lead-capture website gives people a reason to hand you their contact information — in exchange for something they actually want."
Your Website Score —
0 = No website  ·  5 = Active lead capture, multiple CTAs, blog content, mobile-optimized, clear social proof above the fold
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⚡ Quick Win Add one lead-capture offer above the fold: a free market analysis, a buyer guide, or a seller checklist. Something that earns the email address — not just a vague "contact me" form.
4
Social Media
Active, consistent, and actually moving the needle?
— / 5
▼
"Social media for agents isn't about going viral. It's about staying visible to people who already know you — so when they're ready to buy, sell, or refer, you're the first name that comes to mind."
Your Social Media Score —
0 = Inactive or last post 6+ months ago  ·  5 = Consistent 3x/week mix of educational, social proof, and personal/local content
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5
⚡ Quick Win Post something local and useful this week — a market stat, a neighborhood spotlight, a genuine take on current buyer conditions. One post is better than zero. Always.
5
Reviews
Five stars from 8 strangers beats a billboard
— / 5
▼
"A buyer moving from out of state isn't going to ask around. They're going to Google your name and read what strangers say about you. Zero reviews raises a silent question: 'Has anyone worked with this person before?'"
Your Review Score —
0 = No reviews anywhere  ·  5 = 20+ Google reviews, owner responses on every one, active system for requesting reviews at close
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⚡ Quick Win Text 3 past clients today. Keep it simple: "Would you mind leaving me a Google review? It goes a long way for agents like me." Then add the direct link. Completion rate: 70%+ when you ask directly.
6
Phone Presence
The one nobody talks about — and the most expensive gap
— / 5
▼
"You've done the work — the GBP, the website, the social proof, the reviews. A buyer finds you, they're impressed, they pick up the phone and call you. And then? Voicemail. The entire digital funnel collapses at the finish line."
Your Phone Presence Score —
0 = No voicemail greeting, slow callbacks, zero after-hours coverage  ·  5 = Professional greeting, sub-1-hour callback, 24/7 coverage, texts answered within minutes
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⚡ Quick Win Record a new voicemail greeting today — professional, warm, specific. Then test your response time by having someone call your number from an unknown number right now. What experience are you actually delivering?
Score all 6 areas to unlock your results
Your Audit Results

Your Digital Presence Score Is — / 30

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/ 30
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